From Corporate Recruiting to Craft Cocktails

Hi, I’m Mark Frietch. I help corporate event planners and celebration hosts create signature cocktails that guests actually remember.

How This Started

After 10+ years in corporate recruiting and multiple layoffs, I found myself behind the bar at The Conspiracy, a craft cocktail bar, in 2023. What started as a career pivot became a passion when I realized something: the people-reading skills I developed in recruiting translated perfectly to creating cocktails with emotional resonance.

Guests didn’t just enjoy the drinks; they connected with them. They asked questions. They told me stories. And I realized I could create experiences, not just cocktails.

Why I Do This Differently

Most cocktail services focus on bartending or bar setup. I focus exclusively on recipe development and consulting because that’s where the magic happens. The creative process. The flavor pairing. The storytelling through taste.

My corporate background gives me an edge in understanding what event planners need: ROI, attendee engagement, scalability, and ease of execution. My craft cocktail expertise ensures every drink is memorable.

What Drives Me

I believe cocktails should tell stories and create emotions. Whether it’s a conference reception that becomes the talk of the industry or a wedding where guests are still asking for the recipe months later, I’m here to help you create those moments.

And I refuse to gatekeep. Hospitality is about lifting people up, not talking down to them.