Proof and Paper

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Beyond the Spritz: The Evolution of Summer Bubbles

I’ve spent the better part of two decades watching people stare at drink menus, and if I’ve learned anything, it’s this: the honeymoon phase with the neon-orange spritz is over....

Beyond the Spritz: The Evolution of Summer Bubbles

I’ve spent the better part of two decades watching people stare at drink menus, and if I’ve learned anything, it’s this: the honeymoon phase with the neon-orange spritz is over....

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The Summer Solstice Signature: Designing for th...

I’ve spent the better part of two decades watching perfectly good gin and tonics die a slow, watery death under the June sun. It’s a tragedy, really: seeing a meticulously...

The Summer Solstice Signature: Designing for th...

I’ve spent the better part of two decades watching perfectly good gin and tonics die a slow, watery death under the June sun. It’s a tragedy, really: seeing a meticulously...

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How to Create a Cocktail Blueprint Your Staff C...

Imagine this. Your event is peaking. The music is loud. The guest list is curated. And your lead bartender just forgot if the 'Midnight Sazerac' gets two dashes of Peychaud's...

How to Create a Cocktail Blueprint Your Staff C...

Imagine this. Your event is peaking. The music is loud. The guest list is curated. And your lead bartender just forgot if the 'Midnight Sazerac' gets two dashes of Peychaud's...

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Why Signature Mocktails Will Change the Way You...

I’ve spent the better part of two decades behind bars, designing menus, and consulting for some of the most exclusive events in the country, and if there’s one thing I’ve...

Why Signature Mocktails Will Change the Way You...

I’ve spent the better part of two decades behind bars, designing menus, and consulting for some of the most exclusive events in the country, and if there’s one thing I’ve...

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7 Mistakes You’re Making with Branded Cocktails...

I’ve spent the better part of two decades watching people get excited about "signature drinks" only to see them dump half-full glasses into the trash by the end of the...

7 Mistakes You’re Making with Branded Cocktails...

I’ve spent the better part of two decades watching people get excited about "signature drinks" only to see them dump half-full glasses into the trash by the end of the...

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Does a Custom Cocktail Menu Really Matter? (The...

I’ve spent the better part of two decades behind mahogany bars and inside high-stakes boardrooms, and if there’s one thing I know for certain, it’s that the bar is the...

Does a Custom Cocktail Menu Really Matter? (The...

I’ve spent the better part of two decades behind mahogany bars and inside high-stakes boardrooms, and if there’s one thing I know for certain, it’s that the bar is the...